Marketing Implementation, Evaluation and Control, and Monitoring Research Paper

Marketing Implementation, Evaluation and Control, and Monitoring Procedure - Research Paper Example This paper illustrates that KFC is a functional marketing organization. In KFC stores, each and every activity is grouped on the basis of function. All the functions in the KFC are sub-divided into different sub-functions. All the sub-functions are supervised by the different managers and all those managers are controlled by the marketing manager of the company. In the last 11 years, KFC has sponsored all the Twenty20 international cricket tournaments in Australia. For the last 5 years, the organization was the main sponsored by the Australian Big Bash. In between 1998 to 2000, the organization was significantly related to the different gaming and entertainment related companies. During this time KFC US tied up with Game Freak, Nintendo, and 4 Kids Entertainment. In the last 16 years, Kentucky Fried Chicken Foundation has fulfilled different responsibilities. Starting from 2006 to 2012 the organization has continued with Colonel’s Scholars program. In this program, the organiz ation awarded $12.5 million educational grants. This responsible activity awarded scholarships to almost 500 brilliant students in the US. Since 2005 to 2013 the organization has donated almost 200,000 meals whenever any disaster struck the US. Sponsoring Twenty20 International in Australia has been significantly successful for the organization. This sponsorship has helped the growth of the company in Australia and it also has sparked the business growth in neighboring New Zealand. Overall performance standards are satisfactory and the company is considering continuing with it. The decision to tie up with the different gaming companies has increased the popularity of the brand among the children and youth. In the case of this activity also the company maintained superior performance standard. Colonel’s Scholarship program and donation of meals impacted the minds of the US people. Citizens of the country were emotionally attached to all these programs.

Critique of a text Essay Example | Topics and Well Written Essays - 750 words

Critique of a text - Essay Example Unfortunately, this article does just that. ‘Inconvenient lives’ is an insight into the reasons why humans resort to abortion, supported by statistics and facts and the writer’s own vehement anti-abortion views. Bork, in this article, answers the questions whether abortion is always killing of a human being and is it done mostly for convenience? He takes the stand that abortion is akin to taking a human life by stating scientific research regarding how human life begins; drawing comparisons between a fetus and an elderly human being; discussing the various reasons through statistics as to why women opt for abortion and criticizing the views of some of the pro-abortion advocates. The writer draws the conclusion that abortion is an immoral act and the reasons behind committing it are irrational. He believes that women solicit it because it seems to be the most viable and convenient solution for their own multiple problems that might arise due to unwanted pregnancy. The writer opens the argument by giving the summary of how a fetus comes into being and develops into a full-fledged human being. According to him, killing the organism formed after the fusion of a male sperm and female egg is like killing a human being. It is quite evident that the writer cannot demarcate between a human tissue (the zygote) and a living person (the mother). By stating scientific and medical opinion he is just trying to impose that this human tissue is important enough to have rights of its own. It shall be most unfortunate however, to grant it rights equal to or superior than that of a woman which is a human being, all flesh and blood with thoughts and emotions. It is an absurd comparison that only diminishes the value to a woman. Much dramatic light has been thrown on the rights that the fetus should be granted but at the end the writer himself admits that â€Å"†¦the fetus cannot survive