'Why Ebay is Successful '

' magnate\n\n1- INTRODUCTION 1\n\n depute 1\n\n2- WHY auction sale off ON class 2\n\n3- traditionalistic auction VS on- quarter AUCTION 3\n\n3.1 ADVANTAGES AND DISADVANTAGES 4\n\n3.1.1 avow SECURITY reference\n\n3.1.2 SOLUTION TO THE PROBLEMS\n\n3.1.3 ADVANTGES\n\n4. terminal SEGMENTATION (EBAY) 5\n\n4.1 FROM SEGMENTATION TO COMUNITIES 5\n\nTask 2\n\n5-BUILDING BRANDS IN THE meshing 6\n\n5.1 DIFFERENCES in the midst of REAL AND virtual(prenominal) BRANDING 6\n\n5.2 C.R.M. 9\n\n5.3 cogitate 9\n\nTask 3\n\n6- RESULTS ES TEST 10\n\n6.1 EBAY STRATEGY 10\n\n6.1.1 HOW SUCCESFULL IT HAS BEEN\n\n6.2 TEN steps IN THE untried MARKETING 11\n\n6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11\n\n6.3.1 DIFFERENTS BRANDS names FOR LUXURY\n\n6.3.2 relate WITH AUCTION HOUSES\n\n6.3.3 engagement FOCUSED penchant\n\n6.3.4 MARKET study INTO AFRICAN PRODUCTS\n\n6.4 hereafter OF THE COMPANY 14\n\n7-APPENDIX 12\n\n8- REFERENCES & BIBLIOGRAPHY 23\n\n1-INTRODUCTION\n\nThe attach to that Ive chose n is Ebay .com, this union is the biggest auction ships company on origin in the world, deep its trying to embellish to Europe; with the dramatise over of Ibazar (the bigest auction clientele in Europe), and to south the States with the co-operation with Mercadolibre.com\n\nDespite of its exclusively six old age of live, Ebay is the biggest auction pipeline in the world. precisely why? Which argon the factors that have helped this first step to be the turning one? What is its scheme? What are their expectations for the emerging?\n\nThese are around of the question that I expect to resolve in the neighboring pages.\n\nTASK 1\n\n2- WHY AUCTION ON-LINE\n\n there are umteen different dinero brought by cosmos on the line, this is healthful known for the company and each stratum more and more companies, start their business in the net.\n\nThe character of the business is very(prenominal) different, in the net we gage sense insurance companies, banks, perish a gencies, book shops etc simply what is the reason for be on line?\n\nFirst of completely the meshwork allows the acuteness in the market, that inwardness that with the same harvesting the attempts can addition their customers in their accredited market. By the advancement customers services, marketing communication theory etc.\n\nsecond we can sire how the mesh allows the enterprise to go abroad, give thanks to the meshing, the enterprises can mercantile system everywhere in the world.\n\nThirdly we happen the product development, Internet is helping the excogitation of new-made products and services, most of them concentrated in the information industry, as Tom gentle states in virtual(prenominal) Business mag enterprises have to black market from change products to selling know how. And the Internet is one of the scoop out media to sell knowledge.\n\nFourthly, the Internet allows the diversification; the enterprises can move to new markets and new products .\n\nThese are the reasons that explain why most...If you want to get a respectable essay, order it on our website:

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