Concerns About Green Marketing

Concerns more or less squirt trade image: General review Author(s): Peter Kangis ancestor: International ledger of Wine Marketing  book of account: 4  erupt: 2 1992 Please login  |    |   gyp & axerophthol; bargain for  [ hypertext mark-up language & angstrom; PDF (266kb) available ]  |   related to items  |  Reprints & group A; permissionsAbstractProposes that the challenges twain for merchandising specialists and for consumers, raised by the concept of common merchandise, be due to some(prenominal) issues, such as the lack of an satisfactory definition for green marketing, the absence of a clear misgiving of cause-and-effect relationships in matters alter the environment, and the overt and covert reasons for concern ab proscribed such issues. Suggested that, in the hands of unscrupulous marketers, green marketing can countermand into green gold.| 2| | | special K marketing Type: rack Author(s): John Grant Source: Strategic Directi on Volume: 24 Issue: 6 2008 Please login  |    |  Abstract & grease ones palms  [ HTML & PDF (164kb) available ]  |  Related items  |  Reprints & permissionsAbstractPurpose  This composing aims to look at how companies obtain a greener strategy.Design/ methodology/ uprise  This root word looks at the greening of corporate strategy in brands, setting standards, green marketin and networking resources.

Findings  The paper finds that there go away be a low carbon prudence soon to which companies will need to adapt. Sustainability is very important.Originality/value  This paper provides useful sugge stions as to the future of green marketing.|! 3| | | Green Marketing Begins with Green Design Author(s): Vasanthakumar N. Bhat Source: Journal of problem & Industrial Marketing Volume: 8 Issue: 4 1993 Please login  |    |  Abstract & purchase  [ HTML & PDF (413kb) available ]  |  Related items  |  Reprints & permissionsAbstractSince inputs, manufacturing processes, distribution, use and giving medication methods are decided during the visualise stage, any company venturing out with a green marketing program...If you want to get a full essay, order it on our website: BestEssayCheap.com

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