Managing Market Report

Executive Summary The draw is based on analysing the selling dodging of EMI Group Plc which is an independent unison chase afterwards company headquartered in London, UK. This report presents the proposed merchandise strategy to pose EMI following an sound judgment of the record label and medical specialty publishing sectors in the UK market. The report is structured as follows: environmental S stopning and its importance for marketing planners, Macro, Micro and SWOT analytic thinking of EMI, challenges in the record label and medical specialty publishing sectors, options for EMI, and proposed marketing strategy considering UK market. 1.0Introduction: For more years, Electric and Musical Industries (EMI) operated in a stable environment, protected by copyright laws and the lack of alternatives to vinyl LPs, cassettes, and (nowadays) CDs and DVDs. Recent improvements in technology have changed the format of the music that is available at retail outlets (dig ital recordings, Compact Disks) and now close to consumers acquire copies of that music online. Slow embracing of the new technology by EMI Records, oddly the selling of music online (digital music) has resulted in winnow out in profits. arguing has become intense also as rival firms state new products to increasingly savvy customers. 2.0 information Analysis and findings: 2.

1 Environmental Scanning: The process of assembling tuition about forces in the marketing environment is what is called environmental scanning (Sally Dibb, Lyndon Simkin, 2006) and it involves such things as observation, keeping an ear to the primer coat; e xamining secondary sources like the web, and! publications in the fields of business, trade, government and (of course) those of market research. Too much information, however, can make digest impossibly difficult. By assessing and interpreting the information gathered an environmental analysis is developed. (Sally Dibb, L Simkin, 2006). Normally environmental scanning refers to the macro environment, merely it can...If you want to get a full essay, order it on our website: BestEssayCheap.com

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